Unlike other forms of internet marketing, online lead generation or "lead gen" allows an advertiser to pay for performance. As a performance based advertising solution, lead generation allows businesses to obtain highly-targeted sales leads or generate online sales from only qualified customers and buyers. For advertisers, online lead generation is a low-risk form of online advertising because you only pay when a verified lead or confirmed sale is received. Our lead generation services are very flexible, and can accommodate almost any business need.